![]() ![]() For content keywords, the expansion is based on the keywords that you are currently targeting. ![]() This expansion works across most display targeting tactics, such as: They also check their weekly reach estimates based on their settings, which reflect the additional traffic inventory available as well as the potential impressions. Marketers use this option by increasing the rate of expansion, which ultimately increases your targeting to bring more potential customers. However, if you want to focus on reach or performance, you can maximize both by increasing the reach setting to the maximum. Most PPC marketers begin their Display campaigns by enabling automatic targeting and setting it to the least amount of expansion. We can only assume that they evaluate the interests of people who interact with your ads along with those of other similar businesses in your industry and change your targeting to focus on the mix of these interests. No one outside of Google knows how Google determines which interests are a good fit for your ads. This option is very similar to Google’s lookalike audience with one key difference – the lookalike audience is based on the list of people who have already expressed an interest in your business by visiting your site, or giving you their email address while Targeting Expansion is based on interests. By maximizing your settings, your reach will increase and give you more control over how widely your Display ads are served. If you use the default setting, automatic targeting will expand the reach of your Google Display ads to more relevant customers. It offers better forecasting and control which makes it easy for you to predict the performance of your ads. This allows Google to find more high-value traffic that can help you drive conversions more efficiently. The targeting expansion option is one of the most efficient ways to get better performance from Google Display Ads by automatically expanding your targeting reach. What is the Google Ads Targeting Expansion Option? If you do your optimization right, your Google Ads budget can be equally effective no matter how big or small your business is. For example, if your strategy focuses on clicks, then this is the only thing you have to pay for, and all the brand awareness and recognition comes for free. You can continually change parameters to satisfy your needs. The PPC platform offers excellent flexibility in terms of the control it gives you over where your budget goes. Indeed, studies show that 45% of small businesses use PPC advertising. This is extremely important if you are a small business running a low-budget Google Ads campaign. It’s the perfect avenue to build awareness for your brand and business. Google holds 90% of the search market and processes over 3.5 billion searches a day. One of the bigger advantages of the Google Ads platform is its enormous reach. This shows that Google Ads can be a very effective way of driving relevant, qualified traffic to your website when people are searching for the types of products or services that your business has to offer. How Google Ads affect your business?Įvery second 2.3 million users are browsing Google and the majority of search result pages include Google Ads. Each time a user diverts their browsing by clicking on an advertising copy, Google generates income which is defined by the keyword the advertiser bids on and an overall Google Ads Quality Score carried by the ad. The Google Ads system uses cookies and keywords that are pre-determined by advertisers to place an ad copy where they know they will be relevant. Why should you disable targeting expansion?.What is the Google Ads Targeting Expansion Option?.
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